This custom article was originally published on Bloomberg.com in May 2024.

How 7-Eleven gives back to the communities where it operates by meeting new customer needs and helping kids thrive.

What makes a good neighbor?
The cynic might say good fences, but most would want those living next door to be helpful, supportive, reliable, and welcoming. Good neighborsnot only help us in a pinch but can bring communities together,empowering us all. bet365 キャンペーンn our globalized and fragmented world, neighborlylove feels ever more invaluable.

Companies, too, can aspire to be good neighbors in the communities they serve. That is what one of the world’s largest retailers, bet365 キャンペーン, believes. The Group hopes to embody the qualities of a good neighbor for each of the communities in which its 85,000 stores operate worldwide. By being a staple in the lives of the tens of millions of customers who visit daily, and the hundreds of thousands of employees who serve them, it hopes to provide not just convenience in goods and services, but to do good and be good for neighborhoods.

bet365 キャンペーン has focused its social initiatives on everyday community activities, just as their stores are fixtures in their consumers’ everyday lives. In the US, for example, 7-Eleven, Inc., which operates the Group’s core convenience store business in the US, is focused on uplifting the future of all communities: kids.
“With more than 13,000 locations across the US and Canada, in addition to being the iconic neighborhood store, we are also uniquely positioned to create positive change for the local communities we serve through our signature programs and partnerships like Operation Chill and Children’s Miracle Network,” says Joe DePinto, Chief Executive Officer of 7-Eleven, Inc.
One of their initiatives, Operation Chill, encourages law enforcement officers to award and encourage children who do good acts with a coupon that can be redeemed for a free small Slurpee® drink at any participating 7-Eleven®, Speedway®, or Stripes® store. When a police officer sees a kid in their neighborhood wearing a helmet while riding a bike, picking up litter, or holding the door for someone, the officer can give the kid a coupon.
“Since 1995 we have distributed more than 24 million coupons, and year after year, we continue to see a huge turnout from law enforcement and neighborhood kids alike, bolstering the overall strength and sense of security and belonging in communities all over,” says, Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer of 7-Eleven, Inc.good and be good for neighborhoods.

The retailer is not only helping kids to do good, but also to thrive.
Since 1991, 7-Eleven, Inc. has partnered with Children’s Miracle Network Hospitals® to raise nearly 0 million for local member hospitals. In 2024, stores across the 7-Eleven family of brands continue to invite customers to give back to Children’s Miracle Network Hospitals® with an in-store fundraising campaign. In 2023, 7-Eleven, Inc. bet365 キャンペーンts customers, employees, Franchise Owners, and vendors collectively donated nearly million to support 106 local member children’s hospitals across the country.1

“When we come together to improve the health of children, we ensure our communities continue to thrive for years to come. That’s the ‘why’ behind our longstanding partnership with Children’s Miracle Network Hospitals®,” Jarratt adds.

bet365 キャンペーン aims to become a world-class retail group centered around food in its stores through industry-leading tech.
“We are committed to delighting our customers with fresh, hot, and craveable food,” DePinto says. “Through our food-first approach, we are focused on improving the quality of our proprietary fresh foods and beverages, developing and launching high quality private brands, and offering unique bet365 キャンペーンnnovative products.”
Market research indicates US customers who traditionally used convenience stores are increasingly seeking not just affordable, but also higher-quality food and beverages.2 Against that backdrop, 72% of convenience stores reported an increase in foodservice sales in 2022.3
7-Eleven, Inc. aims to meet such needs by accelerating the range of fresh foods it offers by enhancing its value chain, including innovating new menus with WARABEYA NORTH AMERICA, Inc., a subsidiary of WARABEYA NICHIYO HOLDINGS CO. LTD., (a ready-to-eat food manufacturer and supplier of original fresh foods to Seven-Eleven Japan that building its fourth US plant by 2025).4

7-Eleven, Inc. plans to further expbet365 キャンペーンts fresh foods, proprietary beverages, and private brbet365 キャンペーンtems to raise its total sales for these items and fresh foods at stores from 24% in 2022 to 34% in 2025.5 This means we can expect even more options beyond what’s already on offer such as tonkotsu ramen and Philly cheesesteak subs.
These fresh foods are increasingly delivered through the company’s 7NOW Delivery app, which gained traction amid the pandemic.6

Beyond gourmet dining options, customers increasingly want frictionless shopping experiences. In a recent survey, 87% of US customers said they are looking for frictionless shopping experiences.7 From mobile checkout, self-checkout, and contactless fuel payment to its wallet app which provides various deals and rewards to customers, 7-Eleven, Inc. continues to accelerate its digitalized convenience.8


bet365 キャンペーン is working on deploying AI into its operations. For example, Seven-Eleven Japan has developed an AI system that reduces product order times and minimizes lost sales opportunities from out-of-stock products.
Using data such as past sales, forecasted weather, as well as the day of the week, AI-powered algorithms calculate how much of a particular item a store should order. As a result of AI optimization, overall sales increased by approximately 2,000 yen per day and order time was reduced by 30 minutes per day at stores that incorporated AI ordering.
Such AI innovations will play an expanding role in driving efficiency – making it easier for all – from Franchise Owners, store employees, customers, and communities – to find and deliver the right goods.

bet365 キャンペーン’s efforts will draw more customers who want to buy from companies that do good. Companies and investors too will want to partner and invest in companies that do good. And communities always want to have good neighbors that are good company.